Bringing the art of Storytelling to the business community

The Bonfire conference brings the art of storytelling to the business community as a tool you can use to grow your businesses and organizations. By igniting your success story, you become part of a community of leaders in success creation and spark a global culture of success.

Much evidence points to the power of story to spark business and brand success.

  • Modern-day storytelling is highly associated with the TED conference series. Analysis of the most popular 500 TED Talk presentations found that stories made up at least 65% of their content. (Forbes.com, 2016)
  • Speaking to McKinsey in 2009, Google’s Chief Economist and UCLA professor of information sciences, business, and economics Dr. Hal R.Varian stated, “The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”
  • Stanford professor Chip Heath's study found that 63% of the audience could remember stories, but only 5% could remember a single statistic. (Chip Heath, Stanford professor and author of Made to Stick)
  • The Content Marketing Institute uncovered the following in a 2016 survey:
    • 76% of B2C respondents surveyed use content marketing
    • 88% of B2B respondents surveyed use content marketing
    • B2C marketers are putting more budget toward content marketing, allocating 32% of total 2016 marketing budget, on average, to content marketing (vs. 25% in 2015).