Bonfire Goes to Work
Conversational consulting at work
Our Bonfire approach is responsive and customizable. We can design and retool to suit the specific needs of teams and organizations across a wide range of industries.
Much evidence points to the power of story to business and brand success.
Modern-day storytelling is highly associated with the TED conference series. Analysis of the most popular 500 TED Talk presentations found that stories made up at least 65% of their content. (Forbes.com, 2016)
Speaking to McKinsey in 2009, Google’s Chief Economist and UCLA professor of information sciences, business, and economics Dr. Hal R.Varian stated, “The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”
Stanford professor Chip Heath's study found that 63% could remember stories, but only 5% could remember a single statistic. (Chip Heath, Stanford professor and author of Made to Stick)
- 9 in 10 organizations market with content (Content Marketing Institute)