Storytelling: The World's Oldest Business Skill

Every success starts with a great story. Think of the biggest successes in the world: Starbucks, Apple, Prius. Everyone knows their story. This is because stories inspire us, they stick in our minds and make connections in ways that numbers, or graphs cannot. 

In today's world of information overload, the clarity and authenticity of the story you tell is vital to the success and sustainability of your business and your brand.

The pressure is on to sharpen your storytelling skills.

There is a conversation underway and the pressure is on to contribute. A powerful story gives your business a leading edge in the marketplace.

So, how will you craft your story to inspire your employees and engage your customers?  

Bonfire AVL 2016: Storytelling for business success is coming to Asheville!

Bonfire AVL 2016 pilots a two-day conference with a mission to teach you how to ignite success through storytelling. All of our Bonfire sessions are geared toward how to discover, develop and deliver powerful stories that fuel success.

By attending this dynamic two-day event, you will gain insight into time-tested storytelling structure and learn how to write stories that can shape the future of your business or organization.

Are you a business or non-profit leader? Are you a driven entrepreneur?

  • Have you experienced a lack of connection with your intended audience?

  • Are you navigating a sales slump?

  • Have you had poor engagement from key stakeholders (clients, donors, employees, influencers, board)?

  • Have you struggled with clarity or consistency in your messaging?

Bonfire will show you how to:

  • Use authentic stories to engage your internal and external audience
  • Amplify your story through marketing and merchandizing that engage and connect
  • Grow your sales by telling the stories that your customers want to hear
  • Align your organizational story with your social media and online content
  • Excite and ignite your customers and your staff with your shared story

No other regional conference provides an intersection of mastery as wide and expertise as deep as ours.

At Bonfire, we bridge: 

  • Local and Global Resources
  • Traditional wisdom and emerging technology
  • Art, culture, business, strategy and brand

At Bonfire, you can expect:

  • A dynamic experience

  • Structures, strategies and perspectives into your own story and its potential

  • A toolkit of techniques, templates and tactics to fuel your success through storytelling

  • Deepened connections to the greater business community

  • Access to the Bonfire network of success and a community of leaders in success story creation.


Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and it will live in my heart forever.
— Native American Proverb

Master storytellers and business success leaders facilitating the Bonfire AVL 2016 conference:

  • Connie Regan Blake-National Storytelling Pioneer

  • David LaMotte-Musican and Rotary World Peace Fellow

  • James Navé-Arts Entrepreneur & Poetry Teller

  • Jennifer Pickering-LEAF Executive Director

  • Justine Belleme-Founder of Asheville’s JB Media Institute

  • Murphy Funkhouser Capps- CEO and Master Brand Storyteller at Kudzu Brands & Award-Winning Playwright/Performer

  • Tish Vallés-Clio Award-Winning Global Brand Storyteller, TEDxNewYorkSalon Programming Director

Register now.